Functional drinks trend

🥤 Functional drinks has been the fastest-growing subcategory in the Chinese beverage market! However, its online purchase volume is relatively small, the total amount of the transaction of functional drink on Alibaba e-commerce system has been estimated at 570 million RMB (approx. 72.5 million Euro), based on the online market research report of Chinese consumer goods in 2020 released by Cyanhill Capital. Because of the instant demand (usually purchased to be used right away), the ‘characteristic of stock up online’ of beverage is more difficult to be found on functional drinks.

✅ With our experts, the know-how of e-commerce, and huge offline network, we can help European functional drink brands expand to China in both ways rapidly.

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