The Chocolate market

🍫 Do you know how much the chocolate consumption per capita per year in China is? Just 100 grams! In Europe, this number is approximately 10 kg! This huge gap indicates that the chocolate market is still a blue sea market in China. Although China's chocolate market is still far below the world average level, China's Chocolate consumption per capita is steadily increasing!

We can take a look at Japan, just as in China there is no cacao planting there, but their chocolate consumption per capita is more than 10 times that of China.
The current Chinese market is similar to the one of Japan in the 90s, consumers are willing to pay for better quality products. Re-defining new products with a cultural branding and marketing strategy might be the way to make the breakthrough.

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